The University of Arkansas is a nationally competitive, student-centered research university, serving Arkansas and the world.
University Advancement builds understanding and support for higher education by enhancing the University's image, involving alumni and other constituencies in proactive functions and raising private gift support.
The Division of University Advancement's mission is to develop support among primary external constituencies for the University's vision, goals, programs and activities. Its three units are University Development (fundraising), University Relations (public relations, communications and marketing) and Alumni Affairs (staff for the 26,000-member Arkansas Alumni Association). These offices, as well as Special Events and Constituent Relations, report to the Vice Chancellor for University Advancement.
Advancement activities range from fund raising through major gift and annual giving programs; public relations and communications programs involving news media visibility, publications and visual design, as well as electronic media initiatives that enhance the stature of the institution; and alumni relations programs that seek to involve graduates in the ongoing life of the institution and bring new constituencies into the fold.
Advancement reaches out to alumni and subsets of alumni such as parents, grandparents and associates whose interests form around specific identities and who have no formal relationship with the University but want to be a part of it anyway. Beyond alumni, friends and the news media, the constituencies of Advancement include nearly everyone outside the institution who is in a position to influence its prospects for success. These audiences include business, industry, prospective students and their families, legislators, government officials, the national academic community, various professional communities, opinion leaders from all walks of life and the general public.
Administration and Academic Unit Support
University Advancement directly counsels, advises and consults with the campus administration on the setting of institution goals and policies and the development of strategies to attain them. Advancement also works directly with the academic units to develop initiatives that generate public support for their goals as well. It frequently provides advice and counsel to colleges, schools and departments as well as the professional staff to help them realize their objectives.